The ILC is proud to announce the results of a fertile partnership with Aging Services of California: a groundbreaking styleguide for journalism, entertainment and advertising professionals on issues related to aging.
In an effort to facilitate accurate and unbiased communications on such issues, Media Takes: On Aging provides a variety of helpful tools, including authoritative recommendations, a glossary of aging-related terms and a comprehensive list of resources.
“This report is an important step in overcoming ageist language and beliefs,” said ILC-CEO Dr. Robert N. Butler. “By providing journalists and others who work in the media with an appropriate body of knowledge, including a lexicon that helps redefine and navigate this new world, we can work together to proactively combat stereotypes.”
"Media Takes: On Aging is intended to be both a reality check and a resource," says Stuart Greenbaum, director of Public Relations for Aging Services of California.
The publication is being provided as a public service to over 10,000 media professionals including "age-beat" journalists, producers, directors, writers, and advertising agencies.
Read More